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View Full Version : Tesco forced to scrap salmon campaign



Davie Tait
7th April 2014, 20:13
http://www.fishupdate.com/news/fullstory.php/aid/20947/Tesco_forced_to_scrap_salmon_campaign.html



SUPERMARKET giant Tesco has had to bin its ‘100% Scottish’ salmon campaign after admitting that some of its products were imported from Norway.

Stores across the UK have been promoting their Scottish farmed salmon products with a raft of Scottish emblems, flags and slogans.

However, the ‘Scottishness’ of the promotion has been scaled down after it was pointed out the company that a percentage of farmed salmon originated as eggs imported from Norway.

Having said that, a report by the Food and Drink Federation claims that Scottish salmon exports have risen exponentially over the last year and are worth around £465 million a year to the economy.

Scotland is now the second largest producer of Atlantic farmed salmon after Norway, with Scottish firms exporting over 13 million salmon to 55 countries.