View Full Version : French supermarket confuses fish consumers

Davie Tait
26th June 2012, 15:42

Tuesday, 26 June 2012 10:28

THE Autorité de Régulation Professionnelle de la Publicité (ARPP), the French advertising authority, has declared that advertisements by the French company Intermarché are misleading in their claims of sustainability for some seafoods and ruled that they must be discontinued. The ARPP also warned that Intermarché's own “Responsible Fishing” label is too similar to the Marine Stewardship Council label.

In response to the dispute European Fisheries Commissioner, Maria Damanaki, commented: "I share the views of European consumers' associations, which attach great importance to sustainability labels: the Intermarché case is the evidence that precise rules may be needed in this domain. Providing better information to the consumers through improved labelling is one of the main aims of the Commission proposal on the Common Organisation of the Markets in fishery and aquaculture products, which is part of the wider reform of the Common Fisheries Policy".

The complaint was filed by the French NGO BLOOM Association, which challenged consumer advertisements run by Intermarché that claimed its deep sea fleet, Scapêche, used sustainable fishing practices.